Unreached people group Frontier

Khoja

World population1.3M
LanguagePunjabi, Western
ReligionIslam
Unreached
0%
Evangelicals
South Asian PeoplesSouth Asian Muslim, Other
Who they are

The Khojas are an urban community from the northwest of the Indian subcontinent, present mainly in cities in India and Pakistan, historically known for their vocation for trade and for a strong sense of collective identity. The name comes from a Persian word meaning lord or master, a title that came to designate families who exchanged their Hindu origin for a new faith of Ismaili tradition, tied to a line of imams from Persia.

Over time, the Khojas developed trade networks that stretched from India to ports on the Indian Ocean, and later to communities on other continents, always maintaining close ties of family and faith among themselves. This combination of mobility and internal cohesion is today one of the most visible marks of their identity.

History and origin

The roots of the Khoja people trace back to Hindu families of trading castes from Gujarat and Kutch, converted to Islam of Ismaili tradition beginning in the 13th century, through missionaries linked to the Ismaili line of imams. The people's very name arose from this change, replacing the earlier Hindu title with a Persian word of respect.

Over the following centuries, Khoja families settled in trading cities of Gujarat and Kutch, and later in Bombay, as they sought trade opportunities. In the 19th century, the arrival of a new religious leadership consolidated part of the community around the figure of the Aga Khan, while other groups came to follow Twelver Shia Islam or Sunni Islam.

Where they live
2
Countries
1.3M
World population
CountryShare of the peoplePopulation
Pakistan Unreached
65,6%
846.000
India Unreached
34,4%
444.000
How they live

Historically tied to trade, the Khojas built their lives around family businesses passed down between generations, first as traders in Gujarat and Kutch, then as shopkeepers and wholesalers in the great cities of India and Pakistan, and later spread across trade routes that took them to other continents. This mercantile vocation continues to shape daily life today.

The community organizes itself around very strong networks of belonging, almost like one large extended family, which care for their members through marriages, business, and crises. The education of children and the continuity of community ties receive great value, and traveling or settling far from home in search of opportunity is a natural part of the path of many Khoja families.

What they believe

The Khojas are divided among different currents of Islam, reflecting the community’s history in the two countries where they live. Part of the community follows Ismaili Shia Islam, marked by devotion to a living spiritual leader and by devotional hymns unique to the tradition, while other groups follow Twelver Shia Islam or Sunni Islam, at times attending the same mosques as neighbors from other traditions.

This faith is deeply intertwined with the community’s identity, so that being Khoja and belonging to one of these religious traditions are often one and the same. Obedience to spiritual leadership and participation in their own spaces of prayer and teaching hold a central place in daily religious life, also serving as a bond that keeps families scattered across different countries united.

Religions of the unreached
Islam100%
Language and the Bible

The Khojas mainly read and speak Gujarati and Western Punjabi, languages that already have films and audio recordings about the life of Jesus aimed at those with little or no access to reading. Even so, the message reaches few: the community’s religious identity acts as a filter that rarely lets Scripture circulate openly among the Khojas, even where it already exists in translation.

Gospel progress among the unreached
Christians (all traditions)0%
Evangelicals0%
Barriers to the gospel

Being Khoja means belonging to a very well defined and cohesive religious community, with ties of family, business, and faith intertwined for generations. Leaving the family’s faith means breaking not only with a belief but with an entire network of belonging that sustains the family’s social and economic life. The people’s dispersion across several countries, combined with the strength of their communal identity, means that any approach to the gospel first passes through the filter of what the community will think and how it will react.

Needs

As in any community strongly united around a shared faith, Khojas who become interested in Jesus face alone the weight of a decision that can mean isolation from their own family and from the businesses that sustain their lives. There is great need for accessible discipleship and fellowship with other Christians who understand this reality, as well as more Bible material available discreetly in Gujarati and Western Punjabi.

What to pray for
Intercede for this people
For the Khojas to find in Jesus the master and lord their own name celebrates.
For the Khojas to find in Jesus the master and lord their own name celebrates.
For Khoja families who become interested in Christ and fear isolation from the community.
For greater access to Scripture in Gujarati and Western Punjabi among the Khojas.
For the small groups of Khojas who already believe in Jesus, for protection and fellowship.
For workers prepared to serve the Khojas in their own languages and customs.
For the strength of Khoja family ties to be used by God to carry the gospel from house to house.
For the emergence of stable communities of faith among the Khojas in India and Pakistan.

Pray for Khoja

Intercede for this people alongside Christians around the world.

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